Established in 2006, Crescent Processing Company is a Texas-based payment processing company that presently caters to thousands of businesses in the US. To name a few, the company transacts payment with the use of credit cards, debit card, or gift checks. Aside from handling payment transactions, the company also offers and introduces the use of electronic signature.
There had been a lot of effective strategies applied for the company to achieve its stand as a company today. Basically, they cater to a lot of business establishments all over the United States. Monthly, a lot of business establishments decide to try their services and gets satisfied.
From all these expansion and business growth, there are truly a lot of determinants that enabled the company to succeed. With less than ten years, the company has rapidly grown into bigger scales, how are they capable in doing so? There is only one answer to this: the company has grown and continues to grow because it has earned the trust of its clients.
Trust is considered to be a foundation of company name and image. It is a given fact that companies continue to find ways for them to build their own name, and by earning more client's trust and dependability, these entirely benefit them. Customer satisfaction has determined the company on their efficacy level ever since they started way back in 2006.
What were the steps that made the company provide customer satisfaction? What are the edges of the company that made a lot of businesses choose them over others? There are a lot of reasons that determined their overall success.
Crescent Processing Company takes their first transaction with a new client to be very special and important. First impressions may not last, but they do have a huge impact on how potential clients will respond. This is why the company has set up a unique sales system that effectively leads to a lot of clients signing up.
To gather more clients, the company also extracted 300 sales agents and assigns them earning more clients. These sales agents meet with around 600 potential clients each day armed with video presentations explaining what the company does and what the benefits of using its services are. Through the sales agents' hard work and motivation, there are more clients that are joining the company.
Clients are mostly motivated since they are given with free processing equipment that not other companies can provide. There are complete parts and equipments that come along with the entire free package that is offered by the company. The company also provides gift cards, which can be purchased from an establishment, loaded with money, and used like a credit or debit card.
Because the equipment is provided by the company, all clients use the same terminal for each sale. The utilization of the similar processing platforms is also made available for all clients. The company and its clients both create a win-win situation that benefits both parties.
It will all end up happily for everyone. Because of the determined factors, the Crescent Processing Company was able to expand its business more. Earning their client's trust has been the primary reason of their success.
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